Why it worked
The video taps into the popular trend of "dupe" recipes and "hack" coffee drinks, making it relatable and shareable for viewers looking for budget-friendly or customized coffee options. The visual appeal of the creamer swirling into the coffee also contributes to its watchability.
Summary
The creator makes an iced coffee drink by filling a Starbucks cup with ice, pouring in cold brew, and then adding International Delight Frosted Sugar Cookie Coffee Creamer. The video shows the creamer being poured into the drink and then the creator shakes the cup before taking a sip and giving a thumbs up.