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67.6Talking HeadOther hookLifestyle
Hook
black tie wedding
@courtneysnellkuhr
799.3K followers · usually 63.5K views a post
Views
4.2M
Likes
313.1K
Comments
942
Shares
3.7K
View velocity
+1.0M views over 13.8d · ~75.4K/day · 13 observations
Why it worked
The video likely worked due to its aspirational nature, showcasing a glamorous dress suitable for a formal event, combined with a relatable creator persona.
Summary
A woman is shown holding up a long, light blue, fringed dress. The text overlay on the video reads "black tie wedding". The woman is wearing a pink loungewear set and slides.
Structure
- 1Woman holds up a blue dress
- 2Text overlay reads "black tie wedding"
- 3Woman models the dress
On-screen text
black tie wedding
Original caption
The amount of compliments I got from both men and women was insane the dress was a HIT
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