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965Talking HeadOther hookLifestyle
Hook
Hey guys, let's try my idol this or that filter period edition
@heyyitsarci
536.8K followers · usually 2.3K views a post
Views
2.3M
Likes
73.5K
Comments
202
Shares
577
Promoted product
Midol
Why it worked
The video leverages a popular "This or That" filter format, making it interactive and relatable for viewers experiencing periods. It subtly integrates the product, Midol, as a solution for managing period symptoms, encouraging engagement and product consideration.
Summary
The creator uses a "This or That" filter related to period experiences and preferences, ultimately revealing her "period persona" as "Ang Lakwatsyera" (The Wanderer). She highlights that even with period pain, she can still go out thanks to Ibuprofen Midol.
Structure
- 1Introduction and filter selection
- 2Answering "This or That" questions
- 3Revealing "Period Persona"
- 4Demonstrating Midol's benefit
- 5Call to action
Product placement
Original caption
Lakwatsyera girlie kahit may period! Thanks to @Midol Philippines ! 🤭🙌 Kayo anong period persona nyo? Try nyo 'tong This or That filter with Ibuprofen (Midol) to find out! #MyPeriodPersona
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