Why it worked
The video effectively uses a 'Get Ready With Me' (GRWM) format combined with a haul of popular brands, making it relatable and aspirational for viewers interested in fashion and sports. The clear promotion of a sale event creates a sense of urgency and encourages immediate action.
Summary
The creator shows an outfit for pickleball, featuring items from ZALORA, including an H&M sports bra and skort, a visor hat, Nike socks and shoes, a knitted cardigan, and Dior perfume. The video promotes the ZALORA 9.9 Sale with discounts up to 90% off.