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109Talking HeadHow-To hookGames
Hook
painting binders until
@cashketchumreal
8.5K followers · usually 2.6K views a post
Views
276.4K
Likes
32.6K
Comments
827
Shares
2.9K
Why it worked
The video uses a relatable aspiration (quitting a 9-5 job) combined with a visual element (the custom-painted binder) to create an engaging and shareable piece of content.
Summary
The video shows a man holding a yellow binder with a drawing of Squirtle on it. He is sitting on a couch and looking at the camera. The on-screen text says "painting binders until I can quit working 9-5."
Structure
- 1Man holding a binder
- 2Binder has a drawing on it
- 3On-screen text about quitting work
On-screen text
painting binders until
I can quit working 9-5
Original caption
Trying to build a better life for my family 🙏🏽 #art #painting #pokemonbinder #pokemontcg
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