Why it worked
The video uses a common TikTok trend of showing a quick transformation or surprising result after a simple action, combined with visually appealing makeup and a relatable expression of excitement.
Summary
The creator applies a shimmering eyeshadow stick to their eyelid, creating a sparkling makeup look. They express excitement about finding a new favorite eyeshadow.
Structure
- 1Holding up the eyeshadow stick
- 2Applying the eyeshadow to the eyelid
- 3Showing the sparkling result
- 4Expressing delight with the product
Product placement
trend IT UP Cooling Aqua Eyeshadow Stick (acts: used to apply eyeshadow, visible result is eyeshadow on eyelid, removing it would change the video)
On-screen text