Why it worked
The video is a short, visually appealing demonstration of a makeup product, making it easily digestible and shareable on platforms like TikTok. The use of a specific product with a clear hashtag and mention of the brand also aids discoverability.
Summary
The creator demonstrates a quick eye makeup look using a specific eyeshadow stick. The video focuses on the application and the resulting shimmery, pink-toned eye makeup.
Structure
- 1Close-up of the creator's eye area.
- 2Applying eyeshadow stick to the eyelid.
- 3Blending the eyeshadow.
- 4Showing the finished eye makeup look.
Product placement
SHEGLAM (cosmetics brand) - APPEARS as a watermark/tag in the caption, removing it would not change what happens in the video. eyeshadow stick 03 lush (makeup product) - ACTS as the product used to create the eye makeup look, removing it would change the video.