"pillager's not killing the baby"

The video likely worked by leveraging a popular meme format within the Minecraft community, combining relatable in-game scenarios with a dramatic visual style and a hint of real-world context through the split-screen element.

The video shows a Minecraft scene with pillagers surrounding a villager, with text overlay referencing a "pillager not killing the baby." It then transitions to a split screen showing a woman, a Minecraft pillager skin, and numbers indicating a score or count, before returning to more dramatic, black and white Minecraft scenes.