Why it worked
The video tapped into a widely shared feeling of existential ennui and the addictive nature of social media scrolling, making it highly relatable and shareable.
Summary
The creator shares a relatable moment of existential dread while scrolling on their phone, only to quickly return to scrolling as if nothing happened. The video captures the common experience of briefly questioning one's life choices before getting lost in digital distractions.
Structure
- 1Creator puts phone down
- 2Creator stares out window
- 3Creator has existential thought
- 4Creator picks phone back up
- 5Creator resumes scrolling
On-screen text
Sometimes I just put my phone down, stare out the window and think, "tf am I doing with my life?" then I pick up my phone and go back to scrolling like nothing happened.