All the girls have been obsessed with

@sincerelykyrah

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SoundTikTok sound · Stylish Afrobeat Amapiano♬for TikTok,Vlog,Twitch(1574492)

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Promoted product

KNOCK Melt in Body Toner

"밀키한 토너 텍스처로 빠르게 스프레딩 되는 신개념 바디 보습제 건조하고 들뜬 피부에 깊이 스며드는 보습과 향기"

Why it worked

The creator effectively uses a 'better than' comparison to introduce a new product, leveraging the popularity of a previous scent to create intrigue. The demonstration of the product's immediate hydrating and glossy effect, combined with enthusiastic praise for the scent and ingredients, creates a compelling soft sell.

Summary

The creator introduces the new Seoul Vanilla collection from KNOCK Bodycare, highlighting the Melt in Body Toner. She praises its scent, moisturizing properties, and skin-smoothing benefits, emphasizing that it's a superior alternative to their caramel scent.

Structure

1Introduction of KNOCK's Seoul Vanilla collection
2Showcasing other products in the collection
3Focusing on the Seoul Vanilla Melt in Body Toner
4Demonstrating the product's application and benefits

Original caption

let’s talk KNOCK’s Seoul Vanilla collection and trust me she’s WORTH IT 🍨🪽🤍 @Knock Bodycare #knockbodycare #bodycare #bodytoner #bodycareroutine #vanillagirl

More from @sincerelykyrah

Product placement

KNOCK Melt in Body Toner (ACTS - it is applied to skin to moisturize and smooth it, and its scent is described; removing it would change the video's focus) KNOCK Whipping Milk Wash (APPEARS - it is shown on screen as part of the collection, but not used or described; removing it would not change what happens in the video) KNOCK Firming Butter (APPEARS - it is shown on screen as part of the collection, but not used or described; removing it would not change what happens in the video) KNOCK Melt in Body Butter (APPEARS - it is shown on screen as part of the collection, but not used or described; removing it would not change what happens in the video)

Call to action

You absolutely need to check out Knock's Seoul Vanilla collection.

On-screen text

KNOCK's Seoul Vanilla Collection

Transcript

All the girls have been obsessed with Knock's caramel melt in body toner, but let me do you one better. They released an entirely new collection called their Seoul Vanilla collection and let me tell you guys, it's 10 times better than caramel. Now in this collection, they have their firming body butter, a whipping milk wash, and a melt in body stick. But of course, what I'm really here to talk about is the brand new Seoul Vanilla melt in body toner. If you're not familiar with what the melt in body toners do, they moisturize and smooth your skin. It has a medium absorption, zero sticky residue whatsoever. And on top of that, they come in the most delicious fragrances. Now you use this, you put this on immediately after showering or any time your skin just feels dry. Like I said, everyone knows and loves caramel, but this is what's really in. First of all, the scent. 10 out of 10. Like it smells absolutely amazing. This is what I would describe as a rich girl's vanilla. It smells so heavenly. Like I'm obsessed. It has ingredients like peptides, squalene, and ceramides that definitely help your skin to be better, firmer, plumper, and overall just looks so glowy and glossy. You absolutely need to check out Knock's Seoul Vanilla collection. What I love about using this is the fact that it gives you such great skin. See the instant hydration from the minute I apply it. It just smells so heavenly. Like I'm obsessed. It has ingredients like peptides, squalene, and ceramides that definitely help your skin to be better, firmer, plumper, and overall just looks so glowy and glossy. You absolutely need to check out Knock's Seoul Vanilla collection.