your sign to start collecting Sanrio hippers

@softlyjali

74.6K followers · usually 23.5K views a post

Views

427.8K

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14.3K

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SoundTikTok sound · Animal Crossing Bossa Nova A1(1403828)

Promoted product

MINILIKE Sanrio hippers

Sanrio characters X MINILIKE Western Cowboy Crew Series Lying Bean blindbox，提供单盒或整盒款式选择，适合喜欢盲盒收藏的玩家。

Why it worked

The video leverages the strong brand recognition of Sanrio characters and the popular "blind box" collectible trend. The "hipper" design, which allows the figures to perch on devices, offers a novel and visually appealing way to display the collectibles, making it shareable and relatable to a wide audience.

Summary

The video showcases a collection of Sanrio "hippers" figures, which are small collectible toys that clip onto the edge of electronic devices like laptops or tablets. The creator displays several of these figures, including Hello Kitty, My Melody, Pochacco, and Cinnamoroll, all dressed in cowboy-themed outfits.

Structure

1Introduction of a Sanrio hipper on a laptop
2Display of multiple Sanrio hippers in hand
3Unboxing of a blind box
4Revealing a Pochacco hipper

Original caption

love them sm 🐇 #minilike #sanrio #TikTokshopbacktoschool #sohochic #hippers @MINILIKE @MINILIKE.US

More from @softlyjali

Product placement

MINILIKE: ACTS - the brand name appears on the product packaging and is mentioned in the caption. It is the brand of the collectible figures being shown. Removing it would change what happens in the video. MINILIKE.US: APPEARS - this is a secondary account for the brand MINILIKE, appearing in the caption. Removing it would not change what happens in the video. Sanrio: APPEARS - the brand name is mentioned in the caption and on-screen text as the theme of the collectible figures. Removing it would not change what happens in the video.