@theicedcoffeehour — 23x breakout

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I DON'T CONSIDER ANYBODY

@theicedcoffeehour

780.2K followers · usually 32.2K views a post

Views

667.0K

Likes

24.5K

Comments

436

742

View velocity

+154.7K views over 11.5d · ~13.5K/day · 11 observations

Why it worked

The video likely worked by leveraging controversy and strong opinions about well-known figures, sparking debate and engagement among viewers.

Summary

The speaker questions the billionaire status of public figures like Kanye West and Rihanna, suggesting they may not have as much wealth as reported. He contrasts their financial situations with his own, claiming to be a "real billionaire."

Structure

1Questioning billionaire status
2Discussing Kanye West's finances
3Discussing Rihanna's finances
4Claiming personal billionaire status

Product placement

Iced Coffee Hour (appears, logo on mic, removing it would not change video). Papa John's (appears, logo on screen, removing it would not change video). Kanye West (appears, subject of discussion). Reebok (appears, subject of discussion). Rihanna (appears, subject of discussion). Fenty Beauty (appears, logo on screen, removing it would not change video). Fenty Hair (appears, logo on screen, removing it would not change video).

On-screen text

I DON'T CONSIDER ANYBODY A BILLIONAIRE THAT DOESN'T HAVE A REAL BILLION PAPA JOHNS WAS ONE OF THEM. HE SOLD IT FOR $1,200,000,000 AND HE SAID HE PUT A BILLION IT'S ON THE RECORD, WELL, THEN TELL HIM HIS FINANCIAL STATEMENT. LOOK, KANYE WEST WAS A BILLIONAIRE. THAT MOTHERF*CKER WASNT A BILLIONAIRE. KANYE HAD ALL THIS MONEY 'CUZ HE HAD THE REEBOK DEAL UNTIL HE SH*T THE BED. AND THEY SAY RIHANNA IS A BILLIONAIRE. SHE AIN'T NO F*CKING BILLIONAIRE. SHE'S GOT THIS SOME KIND OF MAKEUP COMPANY THAT'S MAKING $30 OR $40 MILLION. THEY'RE GIVING HER LIKE A 40X. IT'S THIS. THEY'RE JUST J*RKING EACH OTHER OFF. I'M A BILLIONAIRE. A REAL ONE.

Original caption

“Kanye West Was NOT A Billionaire!”