@gdchubb — 51x breakout

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Alex and I will eat a buffet every day once a day

@gdchubb

11.1K followers · usually 312 views a post

Views

151.7K

Likes

3.7K

Comments

View velocity

+59.4K views over 5.6d · ~10.6K/day · 5 observations

Why it worked

The video uses a relatable scenario of a child leaving for college and a parent's subsequent actions to generate engagement. The humor derived from the mother's 'frugal ways' and the son's mild complaints likely resonated with viewers, driving shares and comments.

Summary

A mother is preparing to sublet her son's room after he leaves for college. She is setting boundaries and preparing the space for a new tenant, while her son expresses his mixed feelings about leaving home and his mother's frugal ways.

Structure

1Son leaving for college
2Mother's plan to sublet his room
3Son's mixed emotions about leaving
4Mother setting up boundaries for the sublet
5Mother greeting the new tenant

On-screen text

PR executive Kia Cambridge's 18 year old son Alex is finally heading off to college in his absence Kia has plans to sublet his room with some minor modifications I am sad because I will miss my mom because she has been very nice to me and good to me my whole time here Cambridge Son I love you very very much but I won't miss her frugal ways at all I was expecting to leave with my whole bedroom but instead all I got was my computer an air mattress and some clothes I'm really glad that Alex made the sacrifice to leave his things behind Cambridge because now I'm able to rent this place out trying to create boundaries so that we can section off the space between tenant and myself hi you're here for the sublet yes yes come on in come on in okay right this way yeah so uh just uh watch your step here now we're coming in here and uh that's that's a sheet so uh what is is this gonna always be here is this gonna always be here that's that's a divider