New products spotted at Aldi

@laundrytokuk

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SoundTikTok sound · If We Ever Broke Up

View velocity

+33.0K views over 14.5d · ~2.3K/day · 13 observations

Promoted product

Mamia Fabric Conditioner

Why it worked

The video effectively leverages the "new product discovery" trend on TikTok, combined with a clear focus on value for money, which resonates with budget-conscious shoppers. The satisfying visuals of the products and clear pricing information make it easily digestible and shareable.

Summary

The video showcases new laundry products from the Mamia brand spotted at Aldi. It highlights the fabric conditioner, scent boosters, and non-bio laundry liquid, emphasizing their affordability and pleasant scents.

Structure

1Introduction of new Mamia laundry products at Aldi
2Close-up of Mamia Fabric Conditioner
3Showcase of Mamia Scent Boosters
4Display of Mamia Non Bio Laundry Liquid
5Summary of pricing and value

Original caption

@Aldi UK new laundry products spotted 👀 Money saving hack! ⬇️ Fabric Conditioner 42 wash £1.79 works out 4.3p a wash! Scent boosters are £2.55 for 15 wash 0.17p a wash! Non Bio Laundry Liquid £2.99 50 wash works out at 6p a wash! Total per wash = 27.3p If you do 5 washes a week, that would be about £1.37 per week, or roughly £5.46 per month just for the laundry products which I think is amazing value! #aldi #laundry #powder #fabricsoftner #laundrytok

More from @laundrytokuk

Product placement

mamia laundry fabric conditioner (acts - it is a product for sale and its price and features are discussed, removing it would change the video's focus) - Mamia Fabric Conditioner Snuggle Soft Almond Milk & Manuka Honey 42W (acts - it is a product for sale and its price and features are discussed, removing it would change the video's focus) - Mamia in wash scent booster snuggle soft scent (acts - it is a product for sale and its price and features are discussed, removing it would change the video's focus) - Mamia Non Bio Laundry Liquid snuggle soft scent (acts - it is a product for sale and its price and features are discussed, removing it would change the video's focus) Aldi (appears - it is the store where the products are spotted, removing it would not change what happens in the video)