Why it worked
The video uses a direct comparison format with clear visual cues (flags, split screen) to highlight the difference between two product types, making it engaging and informative for viewers interested in skincare.
Summary
The video compares an American vitamin serum with a Korean vitamin serum by applying them to different sides of the face. The creator then shows the Anua 10+ Poreless Ampoule, implying it is the Korean serum being favored.
Structure
- 1Applying American serum
- 2Applying Korean serum
- 3Applying American serum with dropper
- 4Applying Korean serum with dropper
- 5Showing the Anua product
Product placement
Anua 10+ Poreless Ampoule: ACTS - it is applied to the face as a serum, and the video implies it is being compared to another serum. Removing it would change the video's purpose.
Anua: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.