AMAZING! five

@fivebelow

1.3M followers · usually 64.2K views a post

Views

5.9M

Likes

34.4K

Comments

144

Shares

3.9K

SoundTikTok sound · original sound - fivebelow

View velocity

+5.2M views over 8.0d · ~643.8K/day · 8 observations

Promoted product

Ghost Face merchandise

2 videos2 creators

Why it worked

The video effectively leverages a popular horror franchise (Ghost Face from Scream) and a well-known discount retailer (Five Below) to create visually appealing content. The quick cuts and focus on a variety of merchandise tap into impulse buying behavior, especially for seasonal items like Halloween costumes and decor.

Summary

The video showcases a variety of Ghost Face themed merchandise available at Five Below stores. It features masks, knives, tumblers, bobbleheads, beanies, blind bags, and t-shirts, highlighting the spooky and fun items for Halloween.

Structure

1Display of Ghost Face merchandise at Five Below
2Close-ups of various Ghost Face masks and accessories
3Showing Ghost Face themed tumblers and blind bags
4Highlighting Ghost Face bobbleheads

Original caption

Consider this your sign to get into spooky mood! 👻🖤 📸 @vanessarocksla #FiveBelow #GhostFace #HorrorMovies

More from @fivebelow

Product placement

Five Below (store): Appears. Removing it would change what happens in the video. Ghost Face (character/brand): Appears. Removing it would change what happens in the video. Scream (movie franchise): Appears. Removing it would change what happens in the video. Ghost Face Mask & Knife (product): Acts. The video shows these products being displayed and handled. Removing them would change what happens in the video. Ghost Face Tumbler (product): Acts. The video shows these products being displayed and handled. Removing them would change what happens in the video. Ghost Face Bobblehead (product): Acts. The video shows these products being displayed and handled. Removing them would change what happens in the video. Ghost Face Beanie (product): Acts. The video shows these products being displayed and handled. Removing it would change what happens in the video. Ghost Face Blind Bag (product): Acts. The video shows these products being displayed and handled. Removing it would change what happens in the video. Ghost Face T-shirts (product): Acts. The video shows these products being displayed and handled. Removing them would change what happens in the video.

On-screen text

AMAZING! five Ghost Face FIVE BELOW GHOST FACE FINDS

Transcript

Yo, you wanna play psychokiller? Can I be the helpless victim? Oh, okay, let's see. No, please don't kill me, Mr. Ghostface. I want to be in a sequel.