Why it worked
The video likely resonated due to its provocative and educational content, challenging common perceptions of dairy farming by highlighting the less savory aspects of the industry. The use of stark imagery and direct text overlays creates an emotional impact, encouraging viewers to question their consumption habits.
Summary
This video shows various activities cows engage in when they are not being milked, including getting back scratches, eating large amounts of food, playing with a ball, and undergoing artificial insemination. It also touches on the separation of calves from their mothers and the eventual slaughter of cows when milk production declines.
Structure
- 1Cows getting back scratches
- 2Cows eating
- 3Cows playing with a ball
- 4Artificial insemination
- 5Calves separated from mothers
- 6Cows sent to slaughterhouse
Product placement
DeLaval (appears, does not change video): A brand of automated cow brush is visible on a machine. Removing it would not change what happens in the video.
Coca-Cola (appears, does not change video): A drink is mentioned in text. Removing it would not change what happens in the video.
On-screen text
WHAT DO COWS DO
when they're not being milked
get a back scratch
drinking a cocacola
eat
eat a lot
about 100lbs a day
play with the ball
Get forcibly inseminated
by humans
Have their babies stolen
from them so we can steal
their milk
Get sent to the slaughterhouse
once they're no longer producing
enough milk to maintain profits