My mom is perf❤️💞

@skylerrmarshall

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SoundTikTok sound · original sound - skylerrmarshall

Promoted product

Rent The Runway

The premier designer rental destination giving you more access, style and options than anywhere else. RTR’s rotating closet is constantly updated with new trends, does your dry cleaning and takes up zero space. The future of fashion is here.

3 videos3 creators

Why it worked

The video leverages a popular trend of outfit reveals and "get ready with me" content, making it relatable and engaging. The "paid partnership" disclosure and the use of Rent the Runway as the source for the outfits suggest a promotional aspect that likely resonated with viewers interested in fashion and event styling.

Summary

The creator and her mother show off their outfits for a game day, highlighting that their dresses are from Rent the Runway. The creator's father then appears in his own outfit.

Structure

1Outfit reveal for game day
2Creator's outfit details
3Mother's outfit details
4

Original caption

My mom is perf❤️💞 @renttherunway #RTRMuse #RTRPartner #OOTD #gamedayootd

More from @skylerrmarshall

Product placement

Rent the Runway (RTR) ACTS - it is the service providing the outfits worn by the creator and her mother. Removing it would change the context of the video as it explains where the outfits are from. The outfits themselves are the subject of the video. The creator's mother's outfit is from H&M and E. Newton. The creator's outfit is from Mango. The sneakers are Adidas Samba. The creator's bag is a Kate Spade bag. The mother's bag is a pearl-embellished bag. The creator's bracelets are E. Newton. The mother's bracelets are E. Newton. The creator's father's shirt says "Arnold 11".

On-screen text

@renttherunway #RTRMuse #RTRPartner #OOTD #gamedayootd

Transcript

My mom is perf❤️💞 @renttherunway #RTRMuse #RTRPartner #OOTD #gamedayootd We're off to Jackson's first game and we're just gonna do our outfit check. My top is from the runway, my skirt is from Mango. My favorite shoe is a strappy sandal. My Kirk Gade bag. My dress is from H&M and E. Newton. My bracelets are E. Newton. This is Sky's bag, I borrowed it. Adidas Samba. I don't remember where I got them. Yeah! Here's my dad. Love his shirt.