Why it worked
The video leverages a popular branded product (Dr Pepper) in a novel way (a 3D printed dispenser) to create visually interesting and shareable content, appealing to fans of the brand and 3D printing enthusiasts.
Summary
A can of Diet Dr Pepper is placed into a branded dispenser, and a straw is inserted. The dispenser has the Dr Pepper logo on it.
Structure
- 1Placing Dr Pepper can into dispenser
- 2Inserting straw
- 3Placing lid on dispenser
Product placement
Dr Pepper (Diet): acts - a can of Dr Pepper Diet is shown being placed into a dispenser, and a straw is inserted into it. Removing it would change what happens in the video.
Dr Pepper: appears - the Dr Pepper logo is visible on the dispenser and on a lid. Removing it would not change what happens in the video.
On-screen text
Dr Pepper
Diet