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96.9Silent UGCResult / Flex hookLifestyle
Hook
LIMITED EDITION Dr Pepper Est.1885 Pickle
@aprilbthereview
2.1K followers · usually 372 views a post
Views
37.8K
Likes
355
Comments
12
Shares
1.2K
Promoted product
Dr Pepper Dill Pickle
Why it worked
The post leverages the shock value and curiosity surrounding a bizarre flavor combination from a well-known, trusted brand, which naturally drives engagement through novelty.
Summary
The creator showcases a limited edition 'Dill Pickle' flavored Dr Pepper soda. The post highlights the unique flavor profile and branding of this specific product.
Structure
- 1Introduction of the limited edition product
- 2Close-up view of the branding and flavor details
- 3Highlighting the 'It's weird but it works' tagline
Product placement
Dr Pepper (a) ACTS: the product is the central subject of the review/post, and its specific 'Dill Pickle' flavor is being showcased and evaluated as a real, functioning consumer product.
On-screen text
LIMITED EDITION
Dr Pepper
Est.1885
Pickle
DILL PICKLE
NATURALLY & ARTIFICIALLY
FLAVORED
IT'S WEIRD.
BUT IT WORKS.
150
CALORIES
PER CAN
12 FL OZ (355 mL)
Original caption
If you love pickles Here ya go #pickles #pickle #picklelover #Foodie