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66.1Talking HeadStory Open hookCreator Economy
Hook
my husband showing us around his old stomping grounds at UVA only to realize his favorite sandwich shop is gone.
@shannonmckinstrie
44.7K followers · usually 950 views a post
Views
62.2K
Likes
4.4K
Comments
159
Shares
233
View velocity
+3.1K views over 3.4d · ~899/day · 4 observations
Why it worked
The video taps into a relatable sense of nostalgia and loss, as many people have experienced the disappointment of returning to a familiar place only to find beloved establishments gone. The humor in the husband's exaggerated reaction and the wife's empathetic response likely contributed to its shareability.
Summary
A person revisits their college campus, the University of Virginia, with their husband, only to discover that their favorite sandwich shop is no longer there. The husband expresses his disappointment and sadness at the closure.
Structure
- 1Walking around UVA campus
- 2Husband points out places
- 3Realization that favorite sandwich shop is gone
- 4Husband expresses sadness
- 5Wife reacts to husband's sadness
On-screen text
my husband showing us around his old stomping grounds at UVA only to realize his favorite sandwich shop is gone.
Transcript
What was that Ryan? There was a sandwich shop called Little John's. And it's gone. And I think I might be gone. Oh my god. Oh my god. I can't even follow him. Oh, shoot. I'm about to be knocked down. Oh, he's so sad.
Original caption
When you go back to your college 20 years later 🤣 bless his heart.
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