Product placement
ASDA: (a) it ACTS - the bag is shown and its contents are revealed, implying it is a shopping bag from ASDA; (b) it merely APPEARS - the ASDA logo is visible on the bag. Removing the ASDA logo would not change what happens in the video. Richmond: (a) it ACTS - the packaging for Richmond sausages is shown and discussed. Removing the Richmond packaging would change what happens in the video. Viva Era: (a) it ACTS - the packaging for Viva Era plant-based chicken is shown and discussed. Removing the Viva Era packaging would change what happens in the video.