Guys, I did a bad thing.

@chaptersofacuriousmind

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Promoted product

Too Good To Go

Download Too Good To Go: Save Good Food by Too Good To Go on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Too Good To Go:…

10 videos5 creators

Why it worked

The video uses a relatable, humorous 'oops' moment to showcase the app's functionality and value proposition in a native, engaging way.

Summary

The creator reveals she accidentally ordered eight mystery bags of food using the Too Good To Go app in a single night. She introduces a new video series where she will open and showcase the contents of these bags.

Structure

1Creator admits to an accidental shopping spree
2Reveals eight mystery bags from the app
3Explains the context of the surprise
4Announces a new series to open the bags

Original caption

This weeks haul turned into my only grocery shopping for the week! Let’s open these EIGHT @Too Good To Go bags from @Whole Foods Market and yes this will be multiple parts! #toogoodtogo #wholefoods #mysterybag #grabbag #food

More from @chaptersofacuriousmind

Product placement

(a) Too Good To Go ACTS: the creator explains she used the app to purchase mystery bags of food, shows the bags she received, and announces a series where she will open them. (b) Whole Foods Market APPEARS: the brand is printed on the paper bags, and the creator mentions it as the source of the bags. Removing the brand would not change the video's focus on the Too Good To Go app experience.

On-screen text

Guys, I did a bad thing. I have to preface this by saying this is my grocery shopping for the week. Hold on. Yep. You see that, right? I have five, two good to go bags for this week. You won't believe what my husband just walked in with... What are those? 3 more bags?! What are those? Did you give me two good to go bags? I got you three. Oh no. "It was three go to go, not two" Oh no. What is happening? So one, two, three. That my husband just brought in. 4, five, six, seven, eight. Oh, my. We have 8 2 good to go bags. Oh my gosh, guys, we have eight, too good to go bags from Whole Foods all in one single night. I can't believe this happened. I think I blacked out on the app last night, and I got some bags. I had no idea my husband was also getting bags. *he said he wanted to surprise me 🥺* Welcome to my series, where we're gonna be opening some two good to go bags. We have two prepared foods bags. Have one specialty foods bag. This one is heavy. We have one dairy or refrigerated grocery bag. We got one bakery bag. We have one dry product bag. We got one frozen bag, heavy. And we have a coveted meat bag. I can't believe this happened. I gotta put my hair up for this one. See you tomorrow 😋 Well, thank goodness I have an empty fridge and freezer, so I can put all the stuff inside.

Transcript

Guys, I did a bad thing. I have to preface this by saying this is my grocery shopping for the week. Hold on. Yep. You see that, right? I have five, two good to go bags for this week. You won't believe what my husband just walked in with... What are those? 3 more bags?! What are those? Did you give me two good to go bags? I got you three. Oh no. It was three go to go, not two. Oh no. What is happening? So one, two, three. That my husband just brought in. 4, five, six, seven, eight. Oh, my. We have 8 2 good to go bags. Oh my gosh, guys, we have eight, too good to go bags from Whole Foods all in one single night. I can't believe this happened. I think I blacked out on the app last night, and I got some bags. I had no idea my husband was also getting bags. *he said he wanted to surprise me 🥺* Welcome to my series, where we're gonna be opening some two good to go bags. We have two prepared foods bags. Have one specialty foods bag. This one is heavy. We have one dairy or refrigerated grocery bag. We got one bakery bag. We have one dry product bag. We got one frozen bag, heavy. And we have a coveted meat bag. I can't believe this happened. I gotta put my hair up for this one. See you tomorrow 😋 Well, thank goodness I have an empty fridge and freezer, so I can put all the stuff inside.