Do you guys all have the same exact hair type?

@based

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SoundTikTok sound · original sound - based

Promoted product

BASEd Hair Elixir

BASED

3 videos

Why it worked

The video leverages a common relatable problem (hair issues) and offers a simple, visual solution with a product that is subtly integrated. The creator's direct engagement with individuals and the quick demonstration make the product's benefit clear.

Summary

The creator asks a group of young men about their hair types and biggest hair issues. After identifying texture and frizz as common problems, he offers a solution using "BASED Hair Elixir" to tame frizz.

Structure

1Asking about hair types
2Identifying hair issues (texture, frizz)
3Introducing BASED Hair Elixir as a solution
4Demonstrating application and expected result
5

Original caption

What is your hair type? #BASED

More from @based

Product placement

BASED (microphone logo) - appears, removing it would not change what happens in the video. BASED Hair Elixir (product) - acts, its interface is operated (applied to hair), a visible result comes from it (taming frizz), removing it would change what happens in the video.

On-screen text

all no do curly by one issue can't in it stuff the way all it just lays texture frizz guys guy we're gonna clay frizz best is hair ok bet two and you all thank

Transcript

Do you guys all have the same exact hair type? No. Do. Curly. By one. What is your biggest hair issue? I can't have texture in it. I have to add stuff. Getting it to look the way I want. It just lays. Texture. Frizz. Okay, so these four guys said texture. This guy said frizz. So we're gonna for texture, we're gonna hook you guys up with some clay. And you said frizz, right? The best thing to do if you have frizz is hair elixir. Okay, bet. Two. Scrunch like two pumps of that in your hair and you should be all. Yeah. Alright, nice meeting you guys, boys.