how influencers apply

The video likely worked because it tapped into a popular beauty trend and offered a relatable "how-to" format that viewers could easily follow and replicate. The use of on-screen text and clear visual demonstration made it accessible and engaging.

The video shows a woman applying bronzer to her face, demonstrating how influencers apply it and then how she applies it herself. She applies the bronzer in a specific pattern on her cheeks and forehead.