Costco sells graco. Should we just get those?

@jamie22jay

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SoundTikTok sound · original sound - netflixph

Promoted product

Nuna

At Nuna Baby, we curate practical & functional designs for every step of your parenting journey. Mindfully manufactured + innovatively designed baby gear.

2 videos2 creators

Why it worked

The video uses a common relatable scenario for new parents (choosing car seats) and a subtle "reveal" of a preferred, likely more premium, product (Nuna) after initially mentioning a more budget-friendly option (Graco at Costco). The humor and the visual appeal of the Nuna seats likely contributed to engagement.

Summary

The video starts with a person questioning whether to buy Graco car seats from Costco. The scene then shifts to a woman presenting two Nuna car seats, implying they are a preferred alternative to Graco.

Structure

1Questioning Graco car seats from Costco
2Presenting Nuna car seats as an alternative
3Rejecting the Graco option
4

Original caption

Okay sorry this is the last car seat video, I promise 🤪 #trend #momhumor #nuna #graco #momsover30

More from @jamie22jay

Product placement

Costco: (a) it APPEARS - a store name, removing it would not change what happens in the video. Graco: (a) it APPEARS - a brand name of car seats, removing it would not change what happens in the video. Nuna: (a) it ACTS - a brand name of car seats, the interface is operated (the car seats are shown and discussed), a visible result comes from it (the car seats are presented as an option), removing it would change what happens in the video.