Why it worked
The post leverages a high-profile, emotionally resonant event in the world of sports, using a well-known figure and a breaking news format to capture attention.
Summary
This is a news post announcing that Argentinian football star Lionel Messi is retiring from international football. The post highlights his career achievements, including captaining Argentina to World Cup glory and being the country's all-time leading scorer.
Structure
- 1BBC News identifies the story
- 2Headline announces Messi's retirement
- 3Details of his career achievements are provided
Product placement
BBC NEWS: it ACTS - it is the publisher of the news report, and removing it would change who is reporting the story. It merely APPEARS as a watermark and logo, and removing it would not change what happens in the video.
Getty: it merely APPEARS as a watermark, and removing it would not change what happens in the video.
FIFA: it merely APPEARS as a logo on the jersey, and removing it would not change what happens in the video.
Adidas: it merely APPEARS as a logo on the jersey, and removing it would not change what happens in the video.
FOOTRES UNITES the World: it merely APPEARS as text on the armband, and removing it would not change what happens in the video.
On-screen text
BBC NEWS
Getty
BREAKING
Argentina star Lionel
Messi retires from
international football