CHUPA CHUPS SCAM?

@retrobeans

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SoundTikTok sound · Cartoon-like rhythmic jazz

View velocity

+50.8K views over 13.5d · ~3.8K/day · 13 observations

Promoted product

Chupa Chups Belt 1 Meter

Why it worked

The video taps into a common consumer suspicion about product claims (is it really a meter long?) and provides a satisfying, verifiable answer. The creator's engaging personality and the visual demonstration of measuring the candy make the content relatable and shareable.

Summary

The creator investigates whether the "1 Meter" Chupa Chups sour belts are actually a meter long. After measuring four different belts, they find that each one is indeed over a meter long, concluding that Chupa Chups are not scamming people with this product.

Structure

1Introduction of the product and the "scam" question
2Purchasing multiple belts
3Measuring the first belt
4Measuring the second belt
5Measuring the third belt

Original caption

are the new Chupa Chups metre belts from Home Bargains a scam? #chupachups #scam #homebargains

More from @retrobeans

Product placement

Chupa Chups Belt 1 Meter: ACTS - its interface is operated (unrolled and measured), it generates a visible result (its length is measured), someone says what it does for them (claims to be 1 meter long). Removing it would change what happens in the video. Chupa Chups: APPEARS - logo on packaging. Removing it would not change what happens in the video.

Call to action

If you made it this far, you are a hero, drop me a follow please.

On-screen text

CHUPA CHUPS SCAM? IS THIS ACTUALLY 1 METRE LONG? FRUITY FLAVOUR STAR BUYS 99p CHUPA CHUPS 1M BELT 55G 55g (£1.80 per 100g) THESE THINGS ARE ACTUALLY A METRE LONG. GOING TO GRAB ONE, TWO, FOUR, FIVE WE'RE GONNA SEE IF THEY'RE ACTUALLY SCAMMING. BELT NUMBER ONE. HERE WE GO. BELT NO. 1, END OF THE TAPE. WELL, THAT'S MORE THAN THAT ONE. BELT NO. 2. OH, SPOT ON, THAT ONE. IF YOU MADE DROP ME A CHUPA CHUPS, BELT NO. 3. MY KITCHEN A MESS. PRETTY MESSY. I LIVE. IT'S OVER A METRE. CHUPA CHUPS BELT NO. 4. LET'S LINE THIS IT'S LOOKING PROMISING ALREADY. 1:04. A METRE. LAST ONE. IT THIS FAR, YOU ARE A HERO, I AIN'T HAVING IT IS OFFICIAL. IT IS OFFICIAL. CHUPA CHUPA AIN'T SCAMMING PEOPLE, LADS ME BLOODY KITCHEN

Transcript

Apparently Chupa Chups are scamming people. They've got these new sour belts which claim to be a metre long, only 99p. Nah, that's got to be a scam. I'm gonna have to test whether these things are actually a metre long. I'm gonna grab one, two, four, five. We're gonna see if they're actually scamming. One, two, three, four, five. Belt number one. Here we go. Belt no. 1, right at the end of the tape. Well, that's more than a metre that one. Belt no. 2. Belt no. 2. Oh, spot on, that one. If you made it this far, you are a hero. I ain't having this. It's official. It is official. Chupa Chupa ain't scamming people, lads. Me bloody kitchen. Look at me bloody kitchen. Belt number three. My kitchen a mess. Not that it's not a mess already. It's pretty messy. I live. Yeah again, it's over a metre. Belt number four. Let's line this bad boy up then. It's looking promising already. 1:04. More than a metre. And here's the last one. If you made it this far, you are a hero. I ain't having this. It's official. It is official. Chupa Chups ain't scamming people, lads. Me bloody kitchen.