HOW LONG

@vat19

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SoundTikTok sound · original sound - vat19

Promoted product

Sour Rope

Why it worked

The video uses a common viral format of comparing an object's size to relatable, everyday items in a visually engaging way, combined with the inherent novelty of an extremely long candy.

Summary

The video showcases the "Mega Belt," a 50-foot-long rainbow sour rope candy, comparing its length to various objects like parked cars and basketball hoops. It highlights that the candy is made with natural ingredients and is available for purchase from Vat19.

Structure

1Introduction of the Mega Belt candy
2Comparison of its length to everyday objects
3Highlighting natural ingredients
4Revealing the length and name
5Call to action to purchase

Product placement

Sour Rope (candy): It is a long, rainbow-colored candy that is covered in sugar. It is shown being weighed and compared to various objects. It ACTS as the subject of the video. Removing it would change the video's topic. Vat19 (brand/store): Appears as a watermark and on-screen text. It sells products. It merely APPEARS. Removing it would not change what happens in the video.

Original caption

Is This The World's Longest Candy? #shorts #vat19 #curiouslyawesome #panel

More from @vat19

Call to action

Get it at Vat19

On-screen text

HOW LONG SOUR ROPE EVER MADE? 4 PARALLEL PARKED CARS.. 5 BASKETBALL HOOPS OF ME'S... 50 FT!

Transcript

How long is the longest sour rope ever made? It's longer than 4 parallel parked cars.. 5 basketball hoops or a whole baseball team of me's made from a single rainbow sour strip. The mega belt weighs over 2 pounds and is covered in sugary sour goodness. And you know what else is cool? No artificial or synthetic dyes or coloring agents for you. It's all natural, baby. Break off a piece for a friend. Or a whole team. So how long is it? It's 50 ft! And it's called the Mega Belt. Get it at Vat19.