Why it worked
The video uses a common 'before and after' format with a focus on skincare, which is a popular and relatable topic on TikTok. The quick transformation and emphasis on a 'glow up' likely resonated with viewers seeking similar results.
Summary
The video shows a woman applying a white cream to her face before bed, then waking up with glowing skin. The transformation is presented as a result of the overnight skincare routine.
Structure
- 1Applying cream before bed
- 2Waking up with glowing skin
- 3Close-up on glowing skin
On-screen text
How I went to bed:
How I woke up: