Why it worked
The video uses a common 'before and after' format focused on skincare, which resonates with a large audience interested in beauty and self-care. The visual transformation and the implied benefit of the product create a compelling narrative.
Summary
The video contrasts the creator's nighttime skincare routine with her morning appearance. It shows her applying La Roche-Posay Cicaplast Balm B5+ to her face before bed and then waking up with glowing skin.
Structure
- 1Applying balm before bed
- 2Waking up with glowing skin
- 3Touching face in the morning
Product placement
La Roche-Posay Cicaplast Balm B5+ Soothing Therapeutic Multi-Purpose Cream ACTS as a moisturizer that the creator applies to her face. Removing it would change the video because the application is the central action. Abib Cosmetics Cosmetics PDRN collagen lip mask APPEARS as a product the creator uses. Removing it would not change the video.