37 WEEKS PREGNANT

@shannonstokely

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Promoted product

Grownsy Bassinet

Why it worked

The video taps into the relatable chaos of preparing for a new baby, particularly the overwhelming task of organizing and laundry. The creator's honest struggles and the inclusion of a helpful partner create a sense of shared experience and accomplishment.

Summary

A heavily pregnant woman is preparing for her third child by assembling a bassinet and organizing baby clothes. She expresses frustration with the never-ending laundry but finds relief when her partner helps, allowing her to focus on organizing the baby's wardrobe.

Structure

1Setting up the bassinet
2Organizing baby clothes
3Struggling with laundry
4Partner helps with laundry
5Finalizing baby's wardrobe

Product placement

Original caption

Getting everything ready for baby girl and this Grownsy Bassinet is officially set up right next to our bed. I love having a safe little space for her close by during those newborn nights. Find “Grownsy Bassinet” on Amazon and use my code CGBT5T7I to save! 🔗 in bio @Grownsy #grownsy #grownsybassinet #babyregistry #registrymusthave I

More from @shannonstokely

Call to action

Find “Grownsy Bassinet” on Amazon and use my code CGBT5T7I to save! 🔗 in bio

On-screen text

37 WEEKS PREGNANT 37 WEEKS PREGNANT & TRYING TO GET MY LIFE TOGETHER |

Transcript

37 weeks pregnant 37 weeks pregnant & trying to get my life together | Trying to get my life together with your third baby. Basically just picking up one disaster a day. And unfortunately, we have a lot of options. I am currently 37 weeks pregnant and this bassinet has been sitting in a box for way too long. This is the Grownsy Bassinet. It adjusts to the height of our bed and the side drops down with one hand when I'm half asleep at 2 AM not having to reach over a giant wall. It rocks. It has wheels. And breathable mesh sides. And storage underneath, which I immediately started filling. Apparently newborns need over 400 things just to eat and sleep. But once our area was officially ready, I figured it'd be time to tackle the worst thing. I hate laundry literally more than any other choice. Because I swear it never actually gets done. Finish one load and then somehow there's another. Thankfully Matthew took over the rest of ours so I could finally put up the baby clothes. Help from my little sidekick. Apparently newborns have a whole wardrobe for the first 12 weeks of our life. Anyway, we'll be recovering from that for the next three to five days.