What's missing from your makeup routine is obviously the lashes.

@amanduhlopes

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SoundTikTok sound · original sound - amanduhlopes

Promoted product

Ardell Seamless Underlash Extensions

Ardell is the leader of false lashes worldwide. Explore our iconic Wispies, Seamless, Naked, and other signature lash styles. Find the largest selection online.

Why it worked

The video effectively showcases a desirable beauty transformation using a popular product, employing a soft-sell approach with clear visual demonstration and relatable language, which appeals to viewers seeking similar results.

Summary

The creator demonstrates how to apply Ardell Seamless Underlash Extensions, highlighting their ability to instantly lift and define the eyes. She shows the application process step-by-step, emphasizing the natural blend and seamless finish, rating them a perfect 10/10.

Structure

1Introduction of the problem (missing lashes)
2Introduction of Ardell Seamless Underlash Extensions
3Demonstration of lash application
4Application of bond and clusters

Original caption

Make up look went from ZERO to ONE HUNDRED every single time @ArdellBeauty #fyp #lashclusters #ardellbeauty #ardellbeautypartner #ardellseamless

More from @amanduhlopes

Product placement

Ardell Beauty (brand): Ardell Beauty ACTS as the brand of the seamless underlash extensions being applied. Removing it would change what happens in the video. Ardell Beauty (brand): Ardell Beauty ACTS as the brand of the lash clusters being applied. Removing it would change what happens in the video.

On-screen text

Make up look went from ZERO to ONE HUNDRED every single time @ArdellBeauty #fyp #lashclusters #ardellbeauty #ardellbeautypartner #ardellseamless

Transcript

What's missing from your makeup routine is obviously the lashes. And I know you heard that our favourite lash brand that we all know and love, Ardell, has seamless underlash extensions. Been an Ardell fan since Young B discovered lashes. You can curl your lashes. The bonds, you're just gonna apply a light coat right at the root of your natural lashes. Really don't need a lot. And then just grab your undie with the Ardo applicator and start the outer corner working your way. And started with a 16, and I'm working down through the length, placing each cluster underneath my natural lash. And the difference, honestly, is undeniable. The way these instantly lift and define my eyes, simply takes me from 0 to 100. And apparently my confidence, too. Then I just add a little bit of seal where I applied the bonds to secure everything in place. And tell me that these are not gorgeous. The blends, the lifts, the volume, the seamless finish is everything. 10 out of ten.