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@branchfragrance

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SoundTikTok sound · 10 minutes! Fashionable and bright jazz piano(1127989)

Promoted product

One Fine Day THAI TEA

Perfumer: Elodie Durande Top: Thai Tea Middle: Milk, Lily-of-the-Valley Base: Vanilla, Sandalwood, Musk

Why it worked

The video taps into the desire for affordable niche products, offering a specific, relatable scent profile (Thai Tea, vanilla, coffee shop) that appeals to a winter fragrance audience. The direct comparison to a well-known, more expensive fragrance adds value and context for potential buyers.

Summary

The creator reviews the "One Fine Day THAI TEA" fragrance, highlighting its affordable price and pleasant vanilla scent profile, comparing it to Emporio Armani's "Stronger With You Intensely". Despite its short longevity, the creator expresses enthusiasm for its cozy and realistic coffee shop-like aroma, making it a recommended winter fragrance.

Structure

1Introduction to winter fragrances
2Mentioning a popular but expensive option
3Introducing an affordable alternative
4

Original caption

affordable niche winter fragrance? #fragrance #cologne

More from @branchfragrance

Product placement

Emporio Armani STRONGER WITH YOU INTENSELY (acts - it is a fragrance being reviewed, its scent profile is described, and it is presented as an alternative to the main product; removing it would change the comparison being made) Mercedes-Benz Mercedes-Benz Club Black (appears - it is shown briefly as a comparison point, but its scent profile is not described and it is not directly reviewed; removing it would not change the main product review) One Fine Day THAI TEA (acts - it is the main product being reviewed, its scent profile is described, and its price is stated; removing it would fundamentally change the video's content)

On-screen text

UNDERRATED WINTER FRAGRANCE STRONGER WITH YOU INTENSELY EMPORIO ARMANI um THAI TEA one fine day $70 $70 realistic you shop into beautiful vanilla like black bad it five care so colder this and need

Transcript

start fragrance stronger let's see stronger with you intensely uhm maybe I'll alter let me put you onto an actually affordable niche winter fragrance Thai Tea by One Fine Day $70 It's only $70 opens up like the most photo realistic scene of you standing in a local coffee shop into beautiful vanilla like black bad it five care so colder this and need