ON AUGUST

@coldest

436.2K followers · usually 225 views a post

Views

15.7K

Likes

51

Comments

3

Shares

5

SoundTikTok sound · original sound - coldest

Promoted product

COLDESTcoldest.com

Coldest offers tumblers, water bottles, and insulated bottles with handles. Discover durable drinkware, icepacks, and gear that stays colder longer.

2 videos

Why it worked

The video effectively uses a spooky, narrative-driven approach to announce a new product drop, creating intrigue and a sense of urgency with the "enter if you dare" call to action, which aligns with the Halloween theme.

Summary

This video announces the launch of a new, "coldest" drop of products from the brand COLDEST, coinciding with a spooky, Halloween-themed narrative. It invites viewers to explore this new collection, implying a chilling and exciting experience.

Structure

1Announcement of a strange event on August 27, 2026
2Description of a sudden temperature drop and quiet streets
3The "pumpkin patch" opens, but it's something colder
4

Original caption

Something colder is waiting inside our newest, scariest, and COLDEST drop of the season. Enter if you dare🎃🥶

More from @coldest

Product placement

COLDEST: ACTS - it is a brand of tumblers and water bottles that keeps drinks cold for 50+ hours. The video is promoting a new drop of their products. Removing it would change what happens in the video. Seen on Shark Tank: APPEARS - this is a mention of a TV show where the product was featured. Removing it would not change what happens in the video.

Call to action

ENTER... IF YOU DARE.

On-screen text

ON AUGUST 27 2026, SOMETHING STRANGE HAPPENED. THE TEMPERATURE DROPPED. THE STREETS GOT QUIET. AND WITHOUT WARNING... THE PUMPKIN PATCH OPENED. BUT THIS KIND OF PATCH YOU REMEMBER AS A KID. SOMETHING COLDER INSIDE. NEW PIECES AND A DROP MADE OF THE SEASON. THE COLDEST IS OFFICIALLY OPEN. ENTER... IF YOU DARE.

Transcript

On August 27 2026, something strange happened. The temperature dropped. The streets got quiet. And without warning... the pumpkin patch opened. But this kind of patch you remember as a kid. Something colder is waiting inside. New pieces and a drop made for the season. The coldest is officially open. Enter... if you dare.

I would rather not answer that 😔😔😔 #foryoupage #viral #fyp #coldest #tumblers

The Coldest Water Bottle

16.4Kviews@coldest