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Hook
happy september 1st
@skyebyrne
11.7K followers · usually 2.9K views a post
Views
1.2M
Likes
267.2K
Comments
474
Shares
22.9K
Why it worked
The video leverages high-quality, nostalgic, and seasonal aesthetic imagery that resonates with viewers' desire for 'cozy' content, paired with a relatable, sentimental voiceover.
Summary
A montage of autumn-themed imagery, including pumpkins, apples, cider, and fall foliage, set to a reflective voiceover about the changing of seasons. The video captures the transition from summer to fall through various local scenes.
Structure
- 1Montage of autumn harvest scenes
- 2Voiceover about seasonal change
- 3Reflective closing on enduring relationships
Product placement
B.F. Clyde's Cidermill (appears as a sign, incidental); Dave's Coffee (appears as a truck logo, incidental); Windy Ridge Orchard (appears on a bag, incidental). None of these products act or are the subject of the video; they are merely local businesses featured in a seasonal aesthetic montage.
On-screen text
happy september 1st
Transcript
It was official. A new season had begun. After all, seasons change, so do cities. People come into your life and people go. But it's comforting to know the ones you love are always in your heart.
Original caption
It’s finally acceptable to start posting about fall🍂… but it’s still summer until September 22! #cozyseason #september1 #autumnaesthetic #fallseason #cozyaesthetic
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