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Hook
DailyMail BREAKING NEWS Duane 'Keffe D'
@dailymail
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Why it worked
The video leverages a high-profile, decades-old true crime story with a shocking verdict, tapping into public interest in the Tupac Shakur case and providing a significant news update.
Summary
Duane 'Keffe D' Davis has been found guilty of murder for his role in the 1996 drive-by shooting that killed Tupac Shakur. He faces life in prison and plans to appeal the verdict.
Structure
- 1Breaking news announcement of Duane 'Keffe D' Davis's guilty verdict
- 2Details of the crime: murder for the 1996 slaying of Tupac Shakur
- 3Consequences: facing life in prison
- 4Future action: Davis plans to appeal the verdict
Product placement
Daily Mail: (a) it ACTS - it is the source of the breaking news report, providing information to the viewer; removing it would change what happens in the video. (b) it merely APPEARS - its logo is visible on the news banner, removing it would not change what happens in the video.
Call to action
Visit DailyMail
On-screen text
DailyMail
BREAKING NEWS Duane 'Keffe D'
Davis found guilty of murder
for 1996 slaying of rap legend
Tupac Shakur
Original caption
One-time Crips boss Duane 'Keffe D' Davis has been found guilty of plotting the drive-by shooting that killed Tupac Shakur in 1996. Davis, 63, was convicted on Monday of a single count of murder with a deadly weapon with the intent to promote, further or assist a criminal gang in Shakur's killing. He now faces the possibility of spending the rest of his life behind bars. Sentencing in Davis' case is now scheduled for October 13. But Davis has indicated he will appeal the verdict. Visit DailyMail.com for more. #tupacshakur #2pac #keffed #news #crime
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