Why it worked
The video likely resonated with viewers seeking achievable self-improvement goals, presented in a visually appealing and aspirational format. The "very doable" and "zero burnout" framing makes the challenge seem less intimidating than traditional 75-day challenges, appealing to a broader audience interested in gradual habit formation.
Summary
The video shows a woman performing exercises outdoors while a checklist for a "75 MEDIUM Challenge" is displayed on screen. The checklist includes daily tasks such as getting enough sleep, drinking water, taking vitamins, reading, walking, journaling, working out, and posting on TikTok.
Structure
- 1Introduction to the 75 MEDIUM challenge
- 2Display of the challenge checklist
- 3Woman performing exercises outdoors
- 4Visual representation of daily tasks
On-screen text
very doable
zero burnout
75 medium challenge
75 MEDIUM
(Sept 1st - Nov 14th)
7hrs of sleep
Wake up before 7am M-F
Drink 80oz water daily
Take vitamins daily
Read 2 chapters daily
Walk 12k steps a day
Journal every night
Workout 5x a week
Wine once a week
No late night snacking
Progress picture every Sunday
Post on Tik Tok every single day