Why it worked
The video taps into a common beauty dilemma and uses a relatable "trying something new" format. The use of on-screen text and quick cuts keeps the viewer engaged throughout the process.
Summary
The creator attempts to create overnight curls to determine if they want a perm or are simply bored. The video shows the process of preparing the hair for overnight curling and then reveals the resulting curls.
Structure
- 1Preparing hair for overnight curls
- 2Applying product to hair
- 3Sectioning and curling hair
- 4Revealing the overnight curls
On-screen text
trying overnight curls to see if I really want a perm or I'm just bored