I'm going in right now to go get a digital perm, but I want to show you guys my hair before.

@megskaiser

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SoundTikTok sound · original sound - megskaiser

Why it worked

The video uses a classic, high-engagement 'before and after' transformation format that keeps viewers watching to see the final result.

Summary

The creator documents her experience getting a digital perm, showing her hair before the appointment and the final result after returning home.

Structure

1Creator announces she is going to get a digital perm
2Shows her hair before the procedure
3Returns home after the appointment
4Shows the final result and shares her reaction

On-screen text

digital perm before and after also this took 6.5 hours and it's 11pm m so i look rough sorry.

Transcript

I'm going in right now to go get a digital perm, but I want to show you guys my hair before. And then I'll come back and show you guys the after. I'm literally so excited. My hair is so heavy and thick and I feel like this is just going to be the perfect thing for me because I don't have any volume, because my hair just falls. So, I'm so excited. Okay, I just got home and I'm obsessed. What do you guys think about it? I love it so much. My hair is so thick, so it's, she says it's going to fall and I'm totally fine with that because I, I love it already, but I feel like once it gets a little bit looser, it's going to be even more perfect. I love it.