Most date nights start at the table.

@sethlui.com

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Promoted product

Visa Infinitevisa.com

Enjoy exclusive dining, travel and lifestyle privileges curated for Visa Infinite cardholders.

Why it worked

The video successfully blends high-quality food cinematography with an exclusive, behind-the-scenes narrative, making the Visa Infinite cardholder benefit feel aspirational and unique.

Summary

The creator visits Butcher's Block for an exclusive, hands-on Hawaiian dining experience curated by Visa Infinite. The video highlights the unique behind-the-scenes access and multi-course meal available to Visa Infinite cardholders.

Structure

1Introduction to the unique dining experience
2Behind-the-scenes kitchen tour and cooking demonstration
3Showcase of the 8-course menu dishes
4Reflection on the value of the experience

Original caption

Your next date night, beyond usual dinner. 📷📷 We joined Chef Jordan Keao at Butcher’s Block for a Beyond The Menu experience by Visa Infinite, exploring Hawaiian cooking traditions before an exclusive 8-course menu. Discover more curated dining experiences at our bio! @genvisa #beyondthemenu #visaInfinite #infinitetastes #visasingapore #sp

More from @sethlui.com

Product placement

Visa Infinite: (a) ACTS — the video demonstrates an exclusive dining experience curated by this service, which is presented as a benefit for cardholders. Removing the brand would change the video's core premise of promoting this specific cardholder benefit. Butcher's Block: (a) ACTS — the restaurant is the location where the service is demonstrated and the food is prepared. Removing it would change the video's content.

Call to action

Discover more curated dining experiences at our bio!

On-screen text

Taste of Hawaii BEYOND THE MENU by Visa Infinite Most date nights start at the table. This one started in the kitchen, where we got to learn traditional Hawaiian cooking techniques with Chef Jordan This is BEYOND THE MENU by Visa Infinite an experience that takes you beyond a regular dinner at Butcher's Block Instead of just sitting down for a meal, we got to go behind the pass, learn about Hawaiian cooking traditions, and get hands on with the preparation. Then came an exclusive 8-course menu featuring dishes like Wagyu Beef Pipikaula Huli-Huli Dry-Aged Duck and Imu Salt-Baked Murray Cod For me, that's what makes this different. It wasn't just about trying the food, but understanding the stories and traditions behind it. Smoked Ahi Pate Japanese Saba Mauna Kea On top of getting a hands on experience in the food making process, this is just one of many curated dining experiences available to Visa Infinite cardholders across Asia Pacific. Your next date night, but Beyond the Menu VISA INFINITE

Transcript

Most date nights start at the table. This one started in the kitchen, where we got to learn traditional Hawaiian cooking techniques with Chef Jordan. This is Beyond the Menu by Visa Infinite, an experience that takes you beyond a regular dinner at Butcher's Block. Instead of just sitting down for a meal, we got to go behind the pass, learn about Hawaiian cooking traditions, and get hands on with the preparation. Then came an exclusive 8-course menu featuring dishes like Wagyu Beef Pipikaula, Huli-Huli Dry-Aged Duck, and Imu Salt-Baked Murray Cod. For me, that's what makes this different. It wasn't just about trying the food, but understanding the stories and traditions behind it. On top of getting a hands on experience in the food making process, this is just one of many curated dining experiences available to Visa Infinite cardholders across Asia Pacific. Your next date night, but Beyond the Menu.