Why it worked
The video likely resonated due to its relatable premise about the excitement surrounding new social media features and the use of popular, visually engaging filters. The humor and playful execution would have contributed to its shareability.
Summary
The video humorously depicts a person applying various Snapchat filters to their face, suggesting a playful and perhaps exaggerated reaction to the introduction of the app. The creator is shown interacting with different filters, including one with flowers and another with cat ears, while others are in the background.
Structure
- 1Introduction of the premise with on-screen text
- 2Creator applies a filter with text overlay
- 3Creator applies a flower filter
- 4Creator applies a cat ear filter
- 5Creator interacts with filters and poses
Product placement
Snapchat: a social media app that allows users to send photos and videos that disappear after being viewed. It ACTS as a communication tool. Removing it would change the video's premise.
On-screen text
Pov: All girls when
Snapchat was introduced