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~4.9Talking HeadOther hookLifestyle
Hook
HAPPY FIRST DAY OF FALL!
@makinnapulley
94.7K followers · usually 8.9K views a post
Views
42.3K
Likes
8.6K
Comments
109
Shares
167
Why it worked
The video taps into a widely recognized cultural moment (the start of fall and the return of pumpkin spice lattes) and uses popular, relatable audio to create a sense of shared excitement and nostalgia.
Summary
The creator celebrates the first day of fall by announcing that pumpkin spice is back at Starbucks. She expresses excitement for the change of seasons.
Structure
- 1Creator announces the first day of fall.
- 2She mentions pumpkin spice is back at Starbucks.
- 3She expresses excitement for the new season.
- 4She reflects on how seasons and cities change.
Product placement
Starbucks (coffee shop chain) - APPEARS as the place where pumpkin spice is available. Removing it would change the context of the video, but the video is not about the Starbucks brand itself, rather the seasonal drink. It is incidental.
On-screen text
HAPPY FIRST DAY OF FALL!
(pumpkin spice is back at starbucks)
Transcript
It was official. A new season had begun. After all, seasons change. So do cities.
Original caption
STARBUCKS FALL MENU IS HERE??!!! cheap fall order coming soon! 🍁🕯️🍂✨🧸 @Starbucks #starbucks #starbucksdrinks #fall #fallaesthetic #trending
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