Fall lovers have waited

@bradylockerby

773.6K followers · usually 34.3K views a post

Views

338.2K

Likes

4.7K

Comments

80

Shares

50

SoundTikTok sound · original sound - bradylockerby

Promoted product

Book of the Month

3 videos3 creators

Why it worked

The video leverages a popular subscription service (Book of the Month) and a timely seasonal theme ('ber months) to present book recommendations. The inclusion of a discount code and free gift incentivizes immediate action from viewers.

Summary

The creator unboxes and discusses their September Book of the Month selections: "Fallow," "The True Confessions of First Lady Freeman," and "The Thoroughbreds." They also highlight a special offer for new members using the code BOOKBAG.

Structure

1Introduction and September BOTM offer
2Showcasing 'Fallow'
3Showcasing 'The True Confessions of First Lady Freeman'
4Showcasing 'The Thoroughbreds' as an add-on
5

Original caption

kicking off the ‘ber months with my september @Book of the Month picks🍂📚 Use code BOOKBAG to get your first book + free gift for only $5!! #bookofthemonthpartner #bookofthemonth #septemberreads

More from @bradylockerby

Product placement

Book of the Month (BOTM) (ACTS - subscription service for books, provides monthly book selections, offers discounts/free gifts with codes, removing it would change the video's purpose and content). Fallow (ACTS - a novel, its content is discussed, removing it would change the video's content). The True Confessions of First Lady Freeman (ACTS - a novel, its content is discussed, removing it would change the video's content). The Thoroughbreds (ACTS - a novel, its content is discussed, removing it would change the video's content).

Call to action

Use code BOOKBAG to get your first book + free gift for $5!

On-screen text

september botm picks use code BOOKBAG to get your first book + free gift for $5!

Transcript

Fall lovers have waited long enough. We are now officially into the burr months. And what better way to kick them off than to show you guys what I chose in my September Book of the Month box? New members that sign up in September can get their first book plus free gift for only $5! Plus a free gift using the code BOOKBAG. And I chose three books this month. So I think we should dive in. First up in September, I chose Fallow by Sarah Anderson. And this book, our main character signs herself up for a social experiment that changes her life in a great way. But then starts to take a little bit of a twist. I haven't read a good science fiction, dystopian, literary fiction, little bit of a mystery novel in a very long time. So I'm very excited about this. Next, my second book of September was The True Confessions of First Lady Freeman by Deesha Philyaw. This is about a wife of a mega church pastor and her life going from rags to riches until things from her past start to come to light. And my add-on for this month will come as absolutely no surprise. But I grabbed The Thoroughbreds by Elin Hilderbrand and her daughter Shelby Cunningham. This is the second book that follows The Academy by Elin Hilderbrand and her daughter Shelby Cunningham. After you add one of the main titles that Book of the Month is featuring that month, you will unlock add-ons. So I think we should dive in. These are my September Book of the Month picks. Make sure you let me know your pick in the comments.