Everyone advised Tim Cook to NOT take the Apple job, one meeting with Steve Jobs changed everything

@businessblurb

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Apple

Why it worked

The video leverages the compelling narrative of a pivotal career decision influenced by a legendary figure, appealing to viewers' interest in entrepreneurship, leadership, and the success story of Apple.

Summary

Tim Cook recounts how a pivotal meeting with Steve Jobs convinced him to take the Apple job, despite advice against it. Jobs's vision for focusing on consumer products, contrary to industry trends, and the strong connection he felt with Jobs, ultimately persuaded Cook to join Apple.

Structure

1Tim Cook's initial reluctance and external advice against taking the Apple job.
2The transformative meeting with Steve Jobs.
3Jobs's unconventional strategy of focusing on consumer products.
4Cook's realization that he could contribute and work with Jobs.
5Cook's decision to trust his gut and accept the offer.

Product placement

Apple: it ACTS as the company Tim Cook was offered a job at, and its future success is discussed. Removing it would change the video's topic. Steve Jobs: he ACTS as the person who interviewed Tim Cook and influenced his decision. Removing him would change the video's topic. Michael Dell: he ACTS as a CEO who made a comment about Apple's future. Removing him would change the video's topic. Apple (logo): it APPEARS as a watermark in the bottom left corner. Removing it would not change what happens in the video.

Original caption

Tim Cook: The entire tech industry told me not to accept the Apple job… but one meeting changed everything #apple #stevejobs #entrepreneur #Tech #business

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On-screen text

Everyone advised Tim Cook to NOT take the Apple job, one meeting with Steve Jobs changed everything DURING YOUR INTERVIEW WITH STEVE, YOU SAID WITHIN 5 MINUTES TO THROW CAUTION WHAT DID HE SAY? INTERESTING MEETING I HAD GOTTEN A CALL SEVERAL TIMES FROM THE SEARCH PEOPLE THAT HE HAD EMPLOYED AND I KEPT I WAS COMPACT, I WAS HAPPY AND WAS PERSISTENT I FINALLY THOUGHT OUT AND TAKE THE MEETING STEVE CREATED THE I'M IN MEET HIM AND ALL OF A SUDDEN HE'S TALKING ABOUT HIS STRATEGY AND HIS VISION, AND WHAT HE WAS DOING WAS GOING HUNDRED PERCENT INTO CONSUMER WHEN EVERYBODY ELSE IN THE INDUSTRY YOU COULDN'T MAKE CONSUMER HEADED TO SERVERS AND STORAGE IN THE ENTERPRISE AND I THOUGHT I'D ALWAYS THOUGHT THAT FOLLOWING THE HERD WAS THING AND THE WAY THAT HE TALKED THE CHEMISTRY WAS THE ROOM HE AND I TELL I CAN WORK WITH HIM AT THE PROBLEMS APPLE HAD, YOU KNOW I CAN MAKE A CONTRIBUTION HERE AND WORKING WITH HIM AND THIS OF A LIFETIME AND SO ALL I THOUGHT, I'M DOING IT I'M GOING FOR IT OF YOU HAVE YOUR EAR THAT SAYS, MAN I WAS YOUNG AT THE TIME, BUT, YOU KNOW YOU COME BACK TO DO THE THINGS THAT PEOPLE AND STUFF, IT MAKES SENSE IT DIDN'T MAKE AND YET MY GUT SAID GO FOR IT AND I LISTENED TO MY GUT THERE WAS LITERALLY NO ONE AROUND ADVISING ME TO MICHAEL DELL MADE A COMMENT A WEEKS EARLIER THAT THE CEO AND HE WAS VERY IS AND WAS A VERY RESPECTED CEO OF APPLE HE CLOSE IT DOWN THE SHAREHOLDERS THAT IT HAD I REMEMBER HE SAID THAT YEAH BEING HE WAS JUST SAYING WHAT EVERYBODY THEY DIDN'T KNOW STEVE JOBS THEY DIDN'T KNOW SO IN THAT MEETING I CONCLUDED ALL OF THOSE GUYS ARE WRONG THEY DON'T KNOW THEY DON'T KNOW HIS VISION THEY SEE THINGS IN THE TRADITIONAL WHICH STEVE NEVER DID

Transcript

During your interview with Steve, you said within five minutes to throw caution. What did he say? It was an interesting meeting. I had gotten a call several times from the search people that he had employed. And I kept, I was compact, I was happy, and was persistent. And they were persistent. I finally thought, you know, I'm going to go out and take the meeting. Steve created the, I'm in, meet him. And all of a sudden, he's talking about his strategy and his vision, and what he was doing was going 100% into consumer when everybody else in the industry, you couldn't make consumer headed to servers and storage in the enterprise. And I thought, I'd always thought that following the herd was a thing. And the way that he talked, the chemistry was in the room. He and I, I tell, I can work with him. At the problems Apple had, you know, I can make a contribution here. And working with him, and this is a privilege of a lifetime. And so all of a sudden, I thought, I'm doing it. I'm going for it. Of you have your ear that says, man, I was young at the time, but, you know, you come back to do the things that people and stuff, it makes sense. It didn't make sense. And yet my gut said, go for it. And I listened to my gut. There was literally no one around advising me to do it. Michael Dell made a comment a weeks earlier that the CEO, and he was very is and was a very respected CEO of Apple, he close it down, the shareholders that it had. I remember he said that, yeah. Being, he was just saying what everybody, they didn't know Steve Jobs. They didn't know. So in that meeting, I concluded all of those guys are wrong. They don't know. They don't know his vision. They see things in the traditional way, which Steve never did.