Respectfully,

@hanncoleman

22.5K followers · usually 668 views a post

Views

22.2K

Likes

1.7K

Comments

104

Shares

75

SoundTikTok sound · original sound - dj_scar

Promoted product

PTULA

PTULA is about passion, purpose and quality. Look as good as you feel in our activewear sports bras, leggings, shorts, crops and more! Shop our collections!

Why it worked

The video resonated with a specific audience (new mothers) by validating their unique struggles with postpartum fitness, creating a strong sense of relatability and community. The subtle promotion of activewear within this context felt authentic and less like a direct advertisement.

Summary

The creator, a new mother, shares her perspective on postpartum weight loss, emphasizing the challenges of sleep deprivation, breastfeeding, and motherhood. She highlights that her fitness journey is different from those without these added responsibilities and promotes PTULA activewear with a discount code.

Structure

1Introduction to postpartum weight loss challenges
2Personal experience of sleep deprivation and motherhood
3Comparison to those without these challenges
4

Original caption

Postpartum weight loss isn't just calories and workouts. It's navigating broken sleep, hormones, breastfeeding, motherhood, and somehow still finding time for yourself. If you're in this season too, I'm cheering for you. Wearing @PTULA poka dot feather tec | code HANN to save 10% #PostpartumFitness #MomLife #BreastfeedingMom #creatorsearchinsights #momtok #momcontentcreator #ptula #ptulaactive #fitness #postpartumbody

More from @hanncoleman

Product placement

PTULA (sports bra and shorts) - ACTS - The creator is wearing it and promoting it with a discount code. Removing it would change the promotional aspect of the video. PTULA ACTIVE (brand name) - APPEARS - Mentioned in the caption as the brand of the clothing. Removing it would not change what happens in the video.

Call to action

code HANN to save 10%

On-screen text

Respectfully, If you've never had to lose weight while sleep deprived, breastfeeding, and raising a tiny human...we're not playing the same game

Transcript

Respectfully, If you've never had to lose weight while sleep deprived, breastfeeding, and raising a tiny human...we're not playing the same game. Come walk in my shoes and see the way I'm living if you want to. Got my mind on my money and I'm not going away.

Save this baby handprint tutorial for your next keepsake or DIY craft!🎨🖐🏽 #Ba