Why it worked
The video likely resonated with new mothers due to its relatable and humorous portrayal of the common struggles of postpartum body changes and the unpredictable nature of caring for a baby. The use of on-screen text and a lighthearted tone made it easily digestible and shareable.
Summary
The creator humorously describes the challenges of getting dressed postpartum, highlighting how clothes don't fit right and outfits are often ruined by the baby. She expresses the relatable struggle of feeling unkempt and the difficulty of finding something to wear.
Structure
- 1Postpartum dressing is a struggle
- 2Clothes don't fit correctly
- 3Finding an outfit is difficult
- 4Baby often ruins the outfit
- 5Relatable postpartum experience
On-screen text
Getting dressed postpartum
is a humiliation ritual
Too thicc for pre pregnancy clothes
Too skinn for pregnancy clothes
And just when you find an outfit you
don't feel ug in
...the baby spits up on it