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40.1Talking HeadHow-To hookLifestyle
Hook
Ponytail + braid 🪄🎀
@irina_divine
450.5K followers · usually 53.2K views a post
Views
2.1M
Likes
105.1K
Comments
371
Shares
5.0K
View velocity
+1.3M views over 22.5d · ~56.6K/day · 21 observations
Promoted product
hair care routinehttps://linktr.ee/Irinadeikalo ↗
Why it worked
The video showcases a visually appealing and aspirational hairstyle, tapping into the popular 'hair transformation' trend. The creator's long, healthy hair and the clear demonstration of a stylish braid likely captured viewer attention, while the call to action in the caption and on-screen text directs interested viewers to learn more about the creator's routine.
Summary
The creator demonstrates how to create a braided ponytail with their long hair. They then direct viewers to their bio for their full hair care routine.
Structure
- 1Gathering hair for a ponytail
- 2Securing the ponytail
- 3Dividing hair into sections for braiding
- 4Braiding the hair
- 5Finishing the braid
- 6Showing the final braided ponytail
Call to action
You can get my full hair care routine in bio🫶🏽
Original caption
Ponytail + braid 🪄🎀 You can get my full hair care routine in bio🫶🏽 #hairqueen
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