Why it worked
The video likely performed well due to the visually satisfying ASMR-like quality of the long, silky hair being styled. The use of a recognizable, high-end product like the Dyson Airwrap also appeals to a specific audience interested in hair care and styling.
Summary
The video shows a woman with very long, silky hair using a Dyson Airwrap to style it. She demonstrates the process of blow-drying and styling her hair, resulting in a smooth and polished look.