Why it worked
The video likely worked because it tapped into a popular beauty trend (brow lamination) and presented it in a relatable, slightly humorous way by comparing it to a "cowlick" and mentioning the "stress" involved.
Summary
The video shows a person applying a brow lamination product to their eyebrows. The on-screen text suggests that this is a sign to laminate their "cowlick" because it's not worth the stress.
Structure
- 1Applying product to eyebrows
- 2Combing eyebrows into place
- 3Covering eyebrows with plastic wrap
- 4Looking at the camera
On-screen text
your sign to laminate your cowlick bc it's not worth the stress